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Luca Salice - Founder and business developer, The Trip creative agency

Founder and business developer, The Trip creative agency

Born in Genoa in 1983, develops since childhood the passion for travel and backpacking. From 2000 until today he dedicates about one month backpacking around the world.

In 2010 he founded The Trip magazine, the first Italian free magazine about  travel and photography, dealing with marketing and institutional relations. The Trip mag is based on the idea of sharing the stories of travelers who live the journey as an experience and, as a holiday. The Trip also became an online magazine in 2011. From 2013 to 2015 Luca inaugurates a format of photography exhibitions dedicated to travel, bringing many International photographers to exhibit in Roman archaeological sites: T.R.I.P. "Travel Routes in Photography". The exhibitions collected more than 100,000 visitors in 3 years. In 2015 he created The Trip agency, an agency that develops creative content for territorial promotion. The mission is to propose new communication concepts, deviating from the canonical advertising, in order to achieve concrete objectives through projects linked to art and culture.

In these three years Luca has create and developed editorial, digital and creative marketing projects for Italian Regions, Tourism Organizations, non-profit organizations and tourism operators, working with leading companies such as Puglia Promozione, Toscana Promozione, Air Dolomiti and many foreign tourism board.