Head of Operations and Destination Engagement, ETOA
Sofie Jensen is ETOA’s Head of Operations and Destination Management. Prior to joining ETOA she worked within the European tourism industry in operations, contracting and product development. She represents ETOA’s policy and non-commercial division and works closely with its members, destinations and research partners on areas such as local engagement, capacity optimisation, visa policy, tax and regulation.
The European Tourism Association (ETOA) represents travel-trade buyers, all sectors of the European supply chain, and destination management organisations. It lobbies at EU, national and local levels in the interests of visitors, industry and local communities. To facilitate business and promote new product it provides market-leading trade events worldwide. Information at: www.etoa.org