Journalist , professor, Founder of Reputation Lab
Santina Giannone is a journalist and founder of the communication and corporate reputation agency Reputation Lab. PhD in Cognitive Sciences, lecturer in Digital Strategy and Corporate Reputation, she supports many companies with training plans, digital communication and brand journalism projects. She is the author of the book “Comunicare Human to Human”, published by Flaccovio publisher. You can follow her on the reputationlab.it blog, on YouTube https://bit.ly/ComunicazioneReputation and on medium.com
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Five years in one: in this analysis by the writer Alessandro Baricco lies all the disruption that every production sector is facing today in reinventing the relationship with the customer. In the era of reputation and trust economy, what are the mechanisms and contents that facilitate the creation of a deep dialogue, moving from the objectives of interaction to relationship’s one? What are the priorities and which tools and languages do we need to communicate them? Together with Santina Giannone, founder of ReputationLab and author of the book “Comunicare Human to Human” for Flaccovio publisher, we are going to explore a trust-oriented communication.