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Susana Alonso - Wine digital strategist and trainer

Wine digital strategist and trainer

Born in Buenos Aires and specialising in financial analysis, Susana moved to Italy in 2001 to do a Master’s in International Relations.

She worked for several years in the export & marketing office of various companies, and in 2011 took a Master’s in Marketing and Communication. She developed a special interest in online communication and marketing, and became passionate about food & wine, working on the promotion and communication of several Italian chains on foreign markets. In the meantime, she took a Master’s in Digital Marketing.  

The founder of web agency Sorsi di Web, which specialises in internationalisation strategies and digital communication for wineries, in 2016, she obtained a Master Sommelier Diploma from AIES, and in 2018, obtained the WSET Level 2 Award in Wines and Spirits in English. 

In 2020, she launched Vigne Digitali, a service for websites, ecommerce and wine clubs for wineries.

She is a member of the Le Donne del Vino association, a speaker and trainer. In February 2021, she brought out her first book, Digital Wine Marketing: Guide to the online promotion of wine and wine tourism, published by Hoepli.

Link to the book:  https://www.hoeplieditore.it/hoepli-catalogo/articolo/digital-wine-marketing-susana-alonso/9788820394295/1816

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  • 13 Oct

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