Programme
Piera Buonincontri - Researcher at the Mediterranean Studies Institute of the National Research Council (ISMed - CNR)

Researcher at the Mediterranean Studies Institute of the National Research Council (ISMed - CNR)

Piera Buonincontri has a Master of Science degree in Business Economics form the Università degli Studi di Napoli Federico II and received her PhD in Marketing and Communication from Università degli Studi di Salerno. She works at the Italian National Research Council (CNR – Italy) since 2008 and her research interests are focused on the study of marketing in tourism and cultural tourism for the competitive advantage of destinations. Her research areas include experiential marketing, co-creation, tourists’ sustainable behavior, new technologies for the enhancement of tourism and cultural experiences, cultural tourism in developing areas. She publishes in leading journals, including Tourism Management, Sustainability, International Journal of Hospitality Management, Journal of Destination Marketing and Management, Journal of Hospitality Marketing and Management.

She is member of the Editorial Advisory Board of the Journal of Multidisciplinary Academic Tourism (JOMAT), is reviewer for many scientific international journals and has presented her scientific works in numerous national and international conferences.

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  • 13 Oct

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13 OCTOBER  |  10:30 - 11:30 Global Village Arena - Pav. A3

Speaker

Piera Buonincontri
Researcher at the Mediterranean Studies Institute of the National Research Council (ISMed - CNR)
Roberto Micera
Senior Researcher at the Institute for Studies on the Mediterranean (ISMED) of the National Research Council of Italy (CNR)
Luisa Errichiello
Researcher at the Institute for Studies on the Mediterranean (ISMed) of the National Research Council (CNR), Italy.
Simone Bozzato
Associate Professor of Geography at the University of Rome “Tor Vergata”