Programme
Giuseppe Picano

Founder and General Manager of ItaliaMeeting, a tourism-hotel marketing consulting and event organization.

In 1996 he began working in hospitality by directing an Hotel Association (130 Hotels) that allowed him to fully understand the problems, concerns and needs of hotels and hoteliers.

After managing the Tourism Division of the company Acqua e Terme Fiuggi SpA, in 2003 he decided to found ItaliaMeeting.

He has supported many hoteliers in the definition and implementation of the most effective marketing strategies and tactics that allowed their hotels to differentiate from the competition, to increase their sales prices and to reach the maximum potential for turnover.

In September 2021, his book "Hospitality Marketing: 7 pillars of the success of tourist hospitality in the age of the internet" was published by Agra Editrice

Select the day that you prefer

  • 15 Oct

Find the event interested