Professor and Expert in consumer trends, innovation and semiotics applied to Branding
Laura is a specialist in sociosemiotics applied to branding and changing consumer scenarios; for more than 20 years, she has been a consultant for national and international communication agencies and companies in a variety of industrial sectors. In particular, she conducts strategic analysis for innovation in communication and the conception and launch of new products and services, mainly in tourism and food.
She is the founder of Blueeggsâ, the first economic observatory on Deep Trends™ and emerging consumer models.
She developed Semiotic Strategic Designâ, a communication analysis methodology that governs brand strategies and interprets market developments.
Some of her case histories are reported in her book “Semiotica in Pratica. Strumenti per governare le strategie di brand” [Semiotics in Practice. Tools to govern brand strategies] (Franco Angeli, 2014)
She is a lecturer on Advertising Semiotics on the Communication Science degree course at the University of Turin, and on Communication Methods and Practices on the Language and Communication for Companies and Tourism degree course at the University of Aosta.
She is also a lecturer in Sociosemiotics for Design at IAAD (The Italian University for Design) in Turin in the departments of Innovation design, Communication design, Interior design, Product design and Transportation design.