Welcome to the Jungle: survival techniques for the jungle of online distribution
- Wednesday, October 9, 2019
- 11:30 - 12:15
- Management&Taste Arena - Pav. D2
- Emanuele Nardin Director of HotelPerformance
Welcome to the jungle, we’ve got fun n’ games… But what has the Guns ‘N’ Roses’ song got to do with it? It’s enough to take a quick look at websites and meta searches to realise that distribution is out of control: it’s become a real jungle. While we wait for this chaos to sooner or later lead to a new equilibrium, does it still make sense to try to maintain the same pricing between OTAs and websites? The market is dynamic and unpredictable, and revenue managers must be able to adapt their strategies to the ever-changing conditions of the jungle in which they operate.
- Digital Marketing
- Training seminar