The new going backwards. When novelty is no longer enough to do business. The new frontiers of Neuromarketing.
- Wednesday, October 9, 2019
- 15:00 - 16:00
- World Arena - Pav. C3
- Francesco Gallucci Vicepresident of Ainem (Italian Association of Neuromarketing)
In their ongoing search to set themselves apart, many companies have neglected the activities that matter most to their customers. Because today’s competitive advantage no longer lies in presenting yourself as radically different, but in offering what tourists really want as much as possible. But how do we know what that is? According to the new marketing paradigm, consumers should not always be given a product with new characteristics, but the best. And the best in many cases means simpler, which does not mean easier.
Tourism operators, travel agents and hospitality professionals will get advice from Francesco Gallucci, a renowned expert and lecturer in emotional communication, as well as the author of various works for Egea, Bocconi University’s publishing house. His most recent books include: "La Strategia della Semplicità" and Neuromarketing, now in its second edition.