Online Ticket
Programme
  • Wednesday, October 9, 2019
  • 10:30 - 11:30
  • Memo
  • Italy Arena - Pav. A5
  • Roberto Gentile Blogger, publisher, tourism retail expert, community-manager, head-hunter
  • Erica Giopp China expert freelance
  • Ivana Jelinic President of FIAVET Nazionale

What will be Gen Z’s impact on the tourism market, compared with that of Millennials and Generation X, when in about 10 years, it will be the generation with the greatest purchasing power on travel and holidays? How does Centennials’ experience of buying tourism products differ from that of Millennials’, and both from those of Gen X and Baby Boomers?

By 2050, Generation Y or Millennials and Gen Z or Centennials will send those that preceded them (Baby Boomers and Generation X) into retirement, and will change the world. At least as regards the tourism industry.

Through data from in-depth research that he compiled, Roberto Gentile, together with Ivana Jelinic, President of Fiavet, and Erica Giopp, Chinese luxury travel expert, both Millennials, will seek to outline the future market, not forgetting that the new generations will also change the working environment within the sector. Then there are other questions. Testimonials, influencers and celebrities: who decides and will decide where Millennials and even Centennials go on holiday? And what should a tourist company do to attract them, turn them into tomorrow’s managers and avoid losing them too soon?