• Wednesday, October 9, 2019
  • 10:30 - 11:15
  • Memo
  • BeActive Arena - Pav. A4
  • Duccio Canestrini Anthropologist, journalist and writer

The pool of travellers who today choose active outdoor holidays does not solely consist of high-flying 30-somethings forced into office life, who then go wild on holiday. There are potentially many other categories of people who express the need to reclaim their more natural side.
Of course, these holidays will have a greater appeal for those forced to work in enclosed spaces, for those who believe in the value of keeping in shape, with a moderate and healthier lifestyle, including when it comes to food. Looking at the near future, we can see that emerging lifestyles will generate unusual expectations with regard to active holidays; expectations that operators must now take into consideration in their medium-term strategies. 
Temporarily away from the cybercity, home automation and the robots to which we will have entrusted the most monotonous and repetitive working tasks, in the dawning digital era (which will inevitably unfold in a way barely imaginable today), the reclamation of the body’s physicality will acquire a highly sought-after regenerative value. 
In addition, after Greta’s Fridays for Future, and the renewed, passionate interest in endangered biodiversity, the cultural and social aspect of active holidays will be restored and reconsidered, without forgetting the spiritual dimension, of the utmost importance for those seeking to understand more about the world and themselves while walking.