Online Ticket
  • Wednesday, October 9, 2019
  • 15:00 - 16:00
  • Memo
  • Italy Arena - Pav. A5
  • Sienna Parulis-Cook Associate Director of Communications Dragon Trail

Effectively attracting Chinese tourists requires an understanding of the digital tools and social media channels that they use throughout their journeys, from inspiration and research, through to booking and within the travel destination. This workshop from Chinese tourism-focused digital marketing agency Dragon Trail Interactive, will introduce China’s major social media platforms, travel websites, and mobile payments. You’ll learn where independent Chinese travelers look to find restaurant recommendations, shopping inspiration, and destination information, and how they share their experiences online.

Dragon Trail Interactive is an award-winning digital marketing and solutions agency helping travel organizations reach and connect with affluent consumers and the travel trade in China. Founded in 2009 by industry veterans, Dragon Trail Interactive was one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations and the tremendous potential of Chinese social media as a way to tap into that market. Our clients include national and regional destination marketing organizations, hotels, airlines, cruise lines, attractions, and other tourism brands around the world.