Onlife Strategy: new marketing models for hospitality to attract and engage with guests, in the region and in digital channels
- Wednesday, October 9, 2019
- 12:30 - 13:15
- Management&Taste Arena - Pav. D2
- Sara Caminati Digital strategist
What are the key factors in attracting and engaging with guests? How can they be guaranteed a memorable experience throughout their trip, from when the idea first comes into their head to when they get to their destination, and until they go home? Which strategies should be adopted to guarantee them a satisfactory experience and persuade them to talk about us positively?
And above all: how can we take care of guests in a truly omnichannel environment, in which the boundary between online and offline has been blurred?
The answers given here incorporate both the theory and the presentation of tools and practical cases for attracting and engaging with Onlife clients*.
*the term derives from the Onlife Manifesto (created by Professor Luciano Floridi) and relates to the consumer models generated by the mix of online and offline experiences.
- Digital Marketing