Working with the future. Tools and ideas to manage the tourism of tomorrow
In the constantly and rapidly evolving tourism sector, knowing how to develop long-term strategies is becoming increasingly critical.
The first UNESCO chair in anticipatory systems, Roberto Poli exclusively presents for TTG the methods of looking into the future for tourism and hospitality companies, with a medium to long-term vision on the market and business outlook.
But how is an expert in future visions for companies and regions trained? And how much help can this new professional offer for institutional governance? Finally: are there any practical instructions for predicting a reasonably plausible future on which to implement new development projects for the travel industry?
“The future will always have surprises in store. The real challenge is knowing how to imagine it in a rigorous manner”, Poli explains.
For Egea, Roberto Poli is author of the book “Lavorare con il futuro. Idee e strumenti per governare l’incertezza”.