Hotels in the era of fierce competition: Let the data lead your way to become guests' first choice
- Wednesday, October 9, 2019
- 12:00 - 13:00
- Room Tiglio 1 - Hall A6
- Tajana Mrazović Business Intelligence/DWH Consultant
At the moment, 75% of travelers book their holidays online. Let us know if you haven’t already heard about the importance of maximizing the hotels’ digital presence. Not only that hoteliers need to take care of the image of their properties, but also to keep a close eye on competition – because every hotel is competing with every other hotel in the world thanks to technology.
Being the first choice to potential guests and at the same time handling all the business processes that help us to achieve it must be supported by right software solution that will minimize manual work.
In this session, we will show you how to manage and improve your competitive position and business performance using the power of Big Data solution that integrates all data coming from external sources (OTA review sites, social media, metasearch engines, web sites, etc.) and internal data sources (PMS, CRM, RM, etc.).
- Digital Marketing
- Exhibitor Conference