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15 OCTOBER  |  10:30 - 11:30 Global Village Arena - Pav. A3

Five years in one: in this analysis by the writer Alessandro Baricco lies all the disruption that every production sector is facing today in reinventing the relationship with the customer. In the era of reputation and trust economy, what are the mechanisms and contents that facilitate the creation of a deep dialogue, moving from the objectives of interaction to relationship’s one? What are the priorities and which tools and languages do we need to communicate them? Together with Santina Giannone, founder of ReputationLab and author of the book “Comunicare Human to Human” for Flaccovio publisher, we are going to explore a trust-oriented communication. 


Santina Giannone
Journalist , professor, Founder of Reputation Lab