Rooting Experience Planning: a manual to develop Roots Tourism
- Wednesday, October 13, 2021
- 13:30 - 14:15
- BeActive Arena - Pav. A4
- Letizia Sinisi Creator and owner of ItalyRooting Consulting
Famous actor John Turturro and the former Mayor of New York Rudolph Giuliani are among those who Letizia Sinisi has brought back to Italy to discover their homeland. She will talk about this at Book&Go when presenting her new manual Come cogliere le opportunità offerte dal turismo delle radici con il Rooting Experience Planning® [Capitalising on the opportunities offered by roots tourism with Rooting Experience Planning®].
The author explains: “This type of journey not only promises the discovery of new geographical regions but also to follow in the tracks of our ancestors, and therefore an inner journey. The potential target group is considerable: there are around 80 million Italian descendants around the world – including many famous faces – to which we can add roughly 70 million Italophiles, attracted by Italy and its cultural roots”.