Neuromarketing for tourism: theory and practice
- Wednesday, October 13, 2021
- 10:30 - 11:30
- Italy Arena - Pav. C5
- Stefano Civiero Neuromarketing Specialist & UX Researcher
Effective communication techniques, based on studies of neuromarketing: this fascinating combination of neuroscience and marketing is the methodology that analyses the emotional behaviour of travellers during thebooking process and gives indications on how to apply that behaviour to your website. The content covered includes concepts directly applicable to all websites that have bookings as their objective, such as the sites of chains and independent hotels, as well as tourist portals. It is an extraordinary journey geared towards discovering the importance of emotions in online communications, offering the low-down on how to decodify those emotions and how to apply them simply and effectively, with a view to increasing perceived value and leading the customer towards making that all-important online booking.