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While on the one hand, the pandemic emergency has laid bare the fragility of the tourism industry at national and global level, it has on the other demonstrated the sector’s resilience and the economic power it is capable of generating. But how did Italian demand react in the various phases of the pandemic, and what signals is it giving off now, as we approach the winter season? Have the government and institutions understood that there is no growth without tourism and are they acting accordingly? Which path are operators taking to present a fresh face and show they are ready to welcome tourists post-pandemic?
Industry experts, market analysts and stakeholder representatives try to answer these questions.