Digital Wine: an online promotion strategy for wine and wine tourism in 7 steps
- Wednesday, October 13, 2021
- 13:00 - 14:00
- Eatxperence Arena - Pav. C4
- Susana Alonso Wine digital strategist and trainer
The web increasingly supports the offline wine market and is destined to take center stage soon. This is already evident more generally from the shift in work and consumption habits to digital following the COVID-19 pandemic.
During this speech we will present the elements necessary to implement an effective digital communication and marketing strategy for wine and wine tourism and to develop and manage a "digital cellar". The practical theoretical tips will be combined with a case of Sardinia.