Programme
  • Friday, October 15, 2021
  • 13:30 - 14:30
  • Memo
  • Italy Arena - Pav. C5
  • Valentina Turchetti Managing Director @YourDigitalWeb, Head of Content, CoFounder @Marketing Business Summit

In this speech, content strategist Valentina Turchetti shows, through methods, case studies and examples, how to boost brand awareness and promote regions, products and tourism services online. A talk to help public organisations and companies with their online branding and the production of content from an SEO viewpoint and for the internet in line with the digital strategy, in order to strengthen and set their identity apart.

The meeting will explore brand image, brand analysis, SEO and web copywriting. At the end, it will offer ten pieces of useful advice to improve the effectiveness of writing on various means of online communication.