Data mining for hotels. Limitless numbers for new marketing
- Wednesday, October 12, 2022
- 11:45 - 12:45
- Design Arena - Pav. D3
- Marco Baroni CEO & Co-Founder TITANKA! Spa
What data is really useful for monitoring marketing activities aimed at direct room sales? How can you find your way through the quantity of numbers and statistics collected throughout the year? These are the topics that will be covered here, with a view to guiding hotel professionals through the data mining process, helping establishments to read beyond the numbers and identify new operational solutions. A new reporting system can transform complex data into immediately available and easy-to-read information; a new method for monitoring every activity and verifying the effectiveness of the marketing plan in real time, analysing the hotel’s performance and identifying any measures to improve the conversion rate.