Be Confident

CONFIDENCE

This is the key theme of the 2021 edition of TTG-SIA-SUN.

To build a shared future, based on the bond of solidarity between people but also companies and customers, we need to re-establish authentic relationships of trust. Today’s consumers are seeking products that above all guarantee safety and well-being. From companies, we therefore expect empathy, reassurance and proximity. A strong commitment, which sees the travel and hospitality industry at the forefront.

BE CONFIDENT 
CONFIDENCE, THE SHARED VALUE OF TOURISM

Many consumer behaviours are now changing our approach to travel, from digital nomadism to mental wellness, from stays based on selective sociality to an increased sensibility to hospitality and catering management processes.
Regardless of the product chosen, consumers are demanding know-how, empathy, supply chain traceability, and care for the environment and people.
These are no longer insignificant factors, and form the basis on which to build tourists’ confidence.

CONFIDENCE IN
PEOPLE

#BUSINESS #FEELING #HOSPITALITY #EMPATHY

The need to forge bonds of solidarity and a renewed need for interconnection are increasing demand for transparent and deep relations between companies and travellers.
Customers’ trust will be conquered with empathy, warm hospitality, the sincere desire to be part of new, heightened community models in which to share projects, visions and ideals.

CONFIDENCE IN
NATURE

#WELLNESS #CONCIOUSNESS #ECOLOGY #PROGRESS

People’s wellness can no longer be separated from care for the environment.
Real progress will be made by working in harmony with nature, through innovative transport and hospitality solutions perfectly integrated within the social, cultural and natural space.

CONFIDENCE IN
FUTURE

#INNOVATION #SAFETY #DESIGN #TRUST

The need for safety and care expressed by travellers represents the real focus of innovation for the immediate future.

The world of travel must respond by developing a new way of thinking and a new product design.
To build the new era of tourism together with travellers.

CONFIDENCE IN
LIFE

#ESSENCE #SERENITY #CONNECTION #SLOW

How and when tourism products are enjoyed is being changed by essence and slowness.
Companies and travellers will learn to conceive of holiday spaces as a common good, to be preserved in its entirety.
Through the concerted and harmonious management of the region’s resources.
In total respect of their natural life cycle.