UNBOUND 

Designing new schemes for an innovative concept of tourism and hospitality. Going beyond the conventional, opening ourselves up to emerging sensibilities, welcoming unexpected emotions.

UNBOUND expresses the need for lightness and the desire to experience the unexplored that is shared by today’s travellers. Thus, there is a need for products and services capable of adapting to the new profiles of the tourism consumer.

The temporal boundaries of travel are expanding, new decision-making factors are driving the choice of destinations, while demand is breaking down into a much wider and more eclectic spectrum of needs.

SPACE

EXPANDING BOUNDARIES
OPENING OURSELVES UP TO OTHER DIMENSIONS

The desire to break free from spatial boundaries stems from the need to get out of our individual comfort zones, the everyday and familiar space of the home.
Opening ourselves up to the discovery of new dimensions thus becomes an opportunity for personal growth, which can be achieved through travel.
From cross-cultural experiences marked by diversity to aerospace tourism, from discovering new ways of experiencing nature and local ecosystems to expanding the perception of familiar places through new experiences.

It will be up to tourism to interpret these needs, by exploring different and alternative geographical and spatial trajectories.

TIME

HOLIDAYS LOSE THEIR TEMPORAL BOUNDARIES QUALITY OF TIME AS A VALUE FOR TRAVELLERS

The approach to travel is being dictated by a different relationship with time.
Tourists are asking for more flexibility and versatility in products and services.
We are entering the post-wellness era, in which well-being goes beyond the concept of retreat and extends to the entire period of our stay.
The trend towards workations induced by smart working is definitively breaking down the temporal boundary between holidays and everyday life.

Creating services based on a new concept of time will enable companies to establish a close dialogue with increasingly flexible and dynamic travellers.

FEELING

HOLIDAYS AS SENSORY IMMERSION
EMERGING FEELINGS ASSOCIATED WITH TRAVEL

Travel no longer just means “going somewhere”.
Holidays are taking on deeper values and meanings.
The new feelings associated with travel are an expression of a curious, adventurous spirit, open to new stimuli and opportunities to achieve complete mental well-being.
The concept of self-care is evolving, focusing on inner healing and rituals, as confirmed by the increasing success of psychedelic and regenerative tourism. Physical, mental and spiritual well-being are coming together in a prolonged experience of inner reconnection.

The challenge for tourism and hospitality will be to design services that meet the needs of the new spiritual dimension of travel.

MOTIVATION

THE NEW MOTIVATIONS OF TRAVEL 
TRAVEL AS A GROWTH EXPERIENCE 

Holidays are being transformed into a catalyst for new connections and stimuli that enhance tourists' awareness of the value of travelling.
With tourists paying more attention to the impact on their personalities of the experiences enjoyed during their holidays, they are looking for destinations that can enhance their relationships and memories.
The travel project thus becomes part of their life project.
It is an opportunity for personal transformation and a release from taboos.

Future business strategies should focus on creating services and proposals that help travellers re-establish emotional connections that will last over time and in their memory.