MAKE THE RIGHT MOVE: Hotel in motion
MAKE THE RIGHT MOVE, the exhibition space at SIA Hospitality Design, now in its seventh year, presents “HOTEL IN MOTION”. It will cover innovation, accessibility, technological development and luxury experience in suites and spas, the elements required by the hotels of the future.
Tourism in the future will sustainable, digital and accessible.
The concept of Hospitality is constantly evolving.
Change occurs more quickly than in the past, to the extent that hotels must continually innovate and adapt to developments in demand and the market.
In this environment, the capacity to innovate and satisfy the various needs of modern travellers is essential.
Sustainable Responsible Accessible
2019 was a turning point on pollution, and the “Greta” phenomenon focused attention on everything environment-related, making the issue of sustainability front-page news on traditional and social media. But for years, we have only talked about sustainable and responsible tourism, completely forgetting about accessibility, which is one of the central tenets of sustainable tourism.
The Silver Economy demands new quality
In the past, the accessibility of services provided by hotels to their guests was overlooked.
The rise in the average age of European citizens, which will take the percentage of the population over 65 to 34% by 2030, has focused attention on the Silver Economy. Being over 65 is not of course a disability, but hotels will undoubtedly have to pay greater attention to the quality of the environments, spaces and services they provide.
A strong demand for innovation in the tourism offer is now emerging: one that no longer overlooks market niches (although accessible tourism cannot be defined as a niche), but is a requirement common to absolutely every tourism product, in which quality is the common denominator linking innovative offers.
The quality of the offer must be able to respond in terms of comfort and satisfy the needs of older people, families with small children and those with a temporary disability (motor, sensory or cognitive) owing to a small accident.
As well as making tourism products visible online, digital technology must give guests a customised experience with environments (atmosphere, music, lights, etc.) capable of giving everyone a central role in their own experience, in the first person, without any hospital or hyper-technological connotations.
The real innovative technology is that which serves “all tourists”, which does not put on a show, but responds to people’s requirements at their time of need.
It must enable dialogue without the need for intermediaries or downtime.
From Architectural Barriers to Accessible Hospitality
This is another reason why we must abandon the concept of accessible tourism, today linked to complying with regulations on architectural barriers, and adopt the wider and less ghettoised concept of accessible hospitality, thereby transforming an obligation, that of accessibility, into a profit centre, accessible hospitality.
Accessible hospitality should create a tourism product mindful of the availability of the hotel’s services, to ensure that everyone can take an active role in their holidays; it should have a capacity to host that is not simply about staff cordiality and availability (source: CARE 2004 survey), but one that is expressed through real problem-solving abilities and professional skills in dealing with the requirements of these targets, finding appropriate responses and services, thereby guaranteeing Transparent Accessibility.
No more “bathrooms for the disabled” with a medical aesthetic that has little to do with the world of hospitality. The conditions are in place today, with the right skills and appropriate aids, to create environments that respect design, aesthetics and functionality, satisfying needs that some customers may express but which are currently completely ignored.
The challenge of Well-being for All for the Silver Economy
The Luxury, Suite and Spa segment, the whole wellness sector and more generally well-being, is today faced with a challenge. One that, as we have seen, is posed by the ageing population.
Guaranteeing the experience for this segment means paying attention to quality, in its multi-dimensions.
For the companies that will deal with it, it means having access to an emerging market segment with a medium to high spending capacity (source: Mind the Accessibility Gap: Rethinking Accessible Tourism in Europe, 2014).
We are talking about 127 million potential customers, who, today, in Europe, do not yet have a tourism offer that meets their requirements; this could increase revenues by 20%.
The global Village for All
At the end of the 1960s, in the era of satellite communications and at the beginning of the American and Russian space race, Marshall McLuhan, the philosopher of communication, theorised that the world, thanks to the new and ultra-fast satellite communications, would become a “Global Village”. Inspired by McLuhan’s intuition, we wanted to emphasise that this Global Village must be for everyone. This is the idea behind Village for All and our mission “each to his own holiday!”.
WELLNESS 7.0 is a company of professionals and management consultants specialising in the HoReCa, fitness and wellness sector, which promotes the concept of the SUSTAINABLE PROJECT: economic and behavioural analysis, flows, markets and trends constitute a basis for developing strategic and functional projects in relation to economic and business rationales.
WELLNESS 7.0 supports investors, business people and management in identifying new business opportunities, with innovative designs and execution rationales, overcoming the traditional concept of advice, for a real business partnership.