The only trade show in Italy dedicated exclusively to the hospitality industry.

We provide the most complete showcase in Italy for the hospitality sector, covering everything from interior design to promotional items, hotel services, technology, supplies and accessories, cosmetic products, outdoor furnishings and design.

Business, Design, Ispiration, Innovation, Education

Every year, more than 16,000 professionals, general managers, hotel owners, designers and decision makers from international chains and accommodation facilities come to the show to find new ideas and solutions for their businesses.

The last edition of SIA Hospitality Design registered an attendance figure of 16,728 professionals in three days.


Attending our show means being able to plan your business for the whole year at a single appointment and having the opportunity to meet the most important decision makers in the sector. Most of visitors are directly involved in purchase decisions. The layout and content that we offer gives industry professionals a complete experience and provides the most effective atmosphere for networking.

In addition to negotiations at the stands, with free and pre-organised appointments made through an advanced business matching platform, we host international buyers and offer a range of workshops that bring together demand- and supply-side operators.


Our mission is to support and express Italian ingenuity and creativity in the development of products, services and trends: Italian style in the international development of the hotel industry and new concepts in hospitality.

We are the only Italian trade show focused entirely on the sector of furnishings and services for hotels and accommodation facilities: the ideal business-to-business platform to present Italy’s manufacturing excellence, quality, design and its best brands to national and international buyers.


In partnership with leading international architects, we offer a world premiere of new concepts in the hotel industry, the most innovative solutions for the design of hospitality spaces, and environments that respond to customers’ new lifestyles and consumption habits. Installations, international competitions that attract architects from all over the world, debates on the industry’s future: at SIA Hospitality Design, the contract industry and the hospitality sector find inspiration to develop and plan the future.


Every year, we take stock of technological developments in the management of hotels and accommodation facilities, because the hotel industry is the segment in which digital transformation has most taken hold. 18% of our exhibitors represent IT companies that attend the show to meet hotels, hotel chains, residences, resorts and holiday villages, in search of new developments and solutions to improve their performance and management.


Seminars, conventions, debates, meetings with the most important industry testimonials: every year, we present a rich programme of events created in conjunction with partners of the highest level. Topics range from design to hotel management, technology to structure design, the presentation of international best practice to inspirational meetings with industry gurus, to the unveiling of the most innovative products and services for hotels.

From design to distribution.

The market place to promote tourism worldwide.

The last edition ot the TTG, SIA and SUN registered together an attendance figure of 76,035 professionals and 2,900 exhibitors.

SIA Hospitality Design together with the trade shows TTG Travel Experience and SUN Beach&Outdoor Style, represents the Italian Marketplace for Travel & Hospitality, three events in one to promote a new model of strategic growth for business that brings together the communities of the industry's leading fairs. Thanks to the connections facilitated by the marketplace, it is the only show of its kind in Italy, and over three days hosts the most Italian and international hotels and accomodation facilities.

A complete event that promotes the whole value chain, capitalising on Italian supply-side excellence, the dynamism of Italian demand worldwide, the potential of markets and international destinations to foster business opportunities with Italy's most innovative companies. An Italian event that speaks a global language.